I was part of a team that was fortunate enough to win the opportunity to create an 8 day long experience for Yahoo! at SXSW inside of the Brazos Hall space.
Leading the creative, alongside Yahoo!'s in-house team, we created multiple experiences and a stunning and intriguing space that never stayed the same for more than a day, as upstairs and downstairs spaces got flipped daily, catering to Tech Talks, Beer Pong Tournaments, VIP Dinners, Musical Performances and more.
My personal focus was on the space design, layout, stage design and also messaging through print and digital - between my in-house staff, Producers, Fabricators and Printers - we had a killer team and it was a project for the books!
We were honored by BizBash for our Designs as one of the top "19 Smart Design Ideas from SXSW 2014". See the link below.
To see additional photos of the venue and performances by Blondie, Green Day, T-Pain and more, visit the link from the Y! Photographer: https://www.flickr.com/photos/yeventphotography/albums/72157642403551814
The Google CAB 2014 event was a C-Level B2B conference that ran the span of 2-3 days and was hosted at the Four Seasons Resort in Scottsdale, AZ.
As head of the Creative Production department, I was lead Creative on the overall event design, including arrival experience, stage design, app, print and digital designs and had an Art Director and several Graphic Designers on my team to help execute.
In 2013, I led the MKTG creative department to design and create a 20'x20' Holiday Mall Experience in 40 Malls across the U.S.A. The objective was to focus on incorporating Nintendo's newest game releases into the space and allowing guests optimal game-play. Third party title games were also included within the footprint. Nintendo relied on us to ensure that their customers and fans would feel like they're within a true Nintendo gaming experience and to forget that they were within a mall environment.
The Google Analytics Summit is an annual B2B event and in 2013 it was held at the Computer History Museum in Mountain View, CA.
My team and I were responsible for the stage, print and digital designs of this event experience.
The objective was to create a beautiful Spanish Market that houses delicacies such as specialty meats, cheeses, seasonings and wine items only imported directly from Spain.
Within the space, the fixtures are a combination of custom pieces and designer bought items. The "hero" piece is the block-style wall shelving display.
This store can be visited at 500 Laguna Street in Hayes Valley of San Francisco, CA
My time spent Designing Retail Stores for Goorin Bros. was incredible as it allowed me to learn and grow in the Environmental/ Retail Design world.
Each store was unique as the goal was to have each new store feel like it belonged in the neighborhood that we were building it in. There is a consistent Goorin aesthetic present in each design, staying true to and honoring the turn-of-the-century aesthetic.
I designed 20 Retail spaces for the company during my tenure.
Solely responsible for concept, brand, web, print, product and pop-up shop designs.
Visit www.cottonsquad.com to see more.
Swag Bunch is a successful Photo Booth rental business in the San Francisco Bay Area. I played the role of Creative Director from 2010-2013 and led concept, brand, web, print and digital design.
